Data & Privacy
Your privacy matters to us. This Privacy Policy explains what personal data eh88 collects, how we use and protect it, who we share it with, and what rights you have over your information — written in plain English for our Pakistani users.
Privacy at a Glance
A quick summary of the key areas — the full legal text follows in the sections below. In case of any conflict, the full policy text prevails.
eh88 ("we", "us", "our") operates the website at https://eh88.cam (the "Platform"). We are committed to protecting the personal data of every user who accesses our Platform, including Pakistani users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and elsewhere.
This Privacy Policy ("Policy") describes how eh88 collects, processes, stores, shares and protects personal data in connection with your use of the Platform. It also explains the rights you hold over your personal data and how you may exercise them.
By accessing or using the Platform, you acknowledge that you have read this Policy and that you consent to the data practices described herein. If you do not agree with this Policy, you must discontinue use of the Platform immediately.
Scope: This Policy applies to data collected via the eh88 Platform only. It does not govern the data practices of third-party gambling operators, payment processors or other external services to which this Platform may refer. Users should review those entities' privacy policies independently.
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person — including name, email address, device identifiers and IP address. |
| "Processing" | Any operation performed on Personal Data — including collection, storage, use, disclosure and deletion. |
| "Data Controller" | eh88, which determines the purposes and means of processing Personal Data collected via the Platform. |
| "Data Processor" | A third party that processes Personal Data on behalf of eh88 under a data processing agreement. |
| "User" / "You" | Any individual who accesses or registers on the Platform. |
| "Consent" | A freely given, specific, informed and unambiguous indication of agreement to the processing of Personal Data for a stated purpose. |
| "Cookies" | Small text files placed on your device by the Platform to store session and preference information. |
| "KYC" | Know Your Customer — identity verification processes required for anti-money laundering (AML) and regulatory compliance. |
eh88 collects Personal Data through the following categories and means:
3.1 Data You Provide Directly
3.2 Data Collected Automatically
3.3 Data from Third Parties
Data minimisation: eh88 follows the principle of data minimisation — we collect only Personal Data that is adequate, relevant and limited to what is necessary for the purposes described in this Policy.
eh88 processes Personal Data on one or more of the following legal bases, depending on the specific processing activity:
| Legal Basis | When We Rely on It |
|---|---|
| Contractual Necessity | Processing required to fulfil our obligations under the Terms & Conditions you accept when registering — including account creation, service delivery and support. |
| Legal Obligation | Processing required to comply with applicable law, including KYC/AML verification obligations, data retention requirements and court orders. |
| Legitimate Interests | Processing for fraud prevention, platform security, service improvement and responsible gambling monitoring — where those interests are not overridden by your rights. |
| Consent | Processing for marketing communications, non-essential cookies and analytics — where you have given explicit, withdrawable consent. |
eh88 uses the Personal Data we collect for the following purposes:
eh88 does not sell, rent or trade your Personal Data to third parties for commercial purposes. We may share your data with the following categories of recipients, solely to the extent necessary:
No data sales: eh88 will never sell your Personal Data to advertising networks, data brokers or third-party marketers. Any third party receiving data from us is contractually bound to process it only for the specified purpose and in accordance with applicable data protection law.
eh88 retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention principles apply:
| Data Category | Typical Retention Period |
|---|---|
| Account registration data | Duration of Account plus 5 years following closure, or longer if required by AML/regulatory obligations. |
| KYC/identity documents | Minimum 5 years from date of submission, or as required by applicable anti-money laundering regulations. |
| Transaction records | 5–7 years from the date of transaction, consistent with financial record-keeping obligations. |
| Customer support records | 3 years from the date of the last interaction, unless subject to an active legal or compliance investigation. |
| Marketing consent records | Until consent is withdrawn, plus a reasonable period thereafter to demonstrate compliance. |
| Analytics data (anonymised) | Up to 26 months in anonymised aggregate form. Not linked to individual identities. |
Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised so that it can no longer be attributed to an individual.
eh88 implements a range of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, alteration or disclosure. These measures include:
Your responsibility: The security of your Account also depends on you. Use a strong, unique password, do not share your login credentials with anyone, and contact our support team immediately if you suspect unauthorised access to your Account.
eh88 uses cookies and similar tracking technologies to operate the Platform, understand user behaviour and, where consented to, deliver personalised content. The following cookie categories are used:
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Essential / Functional | Required for the Platform to function — session management, login state, security tokens, language preferences and responsible gambling settings. | No — strictly necessary |
| Analytics | Aggregated, anonymised data on page views, navigation paths and feature usage — used to improve Platform performance and content quality. | Yes — consent required |
| Preference | Remembering display preferences, notification settings and saved filters to personalise your experience across sessions. | Yes — consent required |
| Marketing / Targeting | Where applicable, tracking interaction with promotional content to measure campaign effectiveness. | Yes — explicit consent required |
You can manage your cookie preferences at any time through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling essential cookies may impair the functionality of certain Platform features. Clearing cookies will log you out of your Account session.
eh88 operates infrastructure and engages service providers that may be located in jurisdictions outside Pakistan. Where Personal Data is transferred internationally, we take steps to ensure that adequate protections are in place, including:
By using the Platform, you acknowledge that your Personal Data may be transferred to and processed in countries outside your country of residence, including countries whose data protection laws may differ from those in Pakistan.
The eh88 Platform is strictly intended for adults aged 18 years and over — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect Personal Data from individuals under the applicable minimum age.
If we become aware that Personal Data has been collected from a minor without verifiable parental or guardian consent, we will take immediate steps to delete that data and close the associated Account.
If you believe that a minor has registered on the Platform or that Personal Data of a minor has been submitted, please contact us immediately at the address provided in Section 15.
Parental responsibility: If minors share your device, we recommend enabling parental controls at the device or browser level to prevent access to this Platform.
Subject to applicable law, you hold the following rights in relation to your Personal Data held by eh88. To exercise any of these rights, please contact us using the details in Section 15. We will respond to verified requests within a reasonable timeframe, typically within 30 days.
Where eh88 processes payment-related data or facilitates KYC verification in connection with gambling platform transactions, the following specific provisions apply:
KYC and responsible gambling: KYC data may also be used to fulfil responsible gambling obligations — for example, to verify the age of users requesting access to gambling features or to process self-exclusion requests accurately.
eh88 reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this page. Where feasible, we will notify registered users of significant changes by email or via an in-Platform notice.
Your continued use of the Platform following the effective date of any revised Policy constitutes your acknowledgement of and agreement to the updated terms.
We recommend revisiting this page periodically — particularly if you are a registered user or if you have provided Personal Data to eh88 — to ensure you remain informed of our current data practices.
If you wish to exercise any of your data rights, have a question about this Privacy Policy, or wish to raise a data protection concern, please contact the eh88 Data Privacy team:
Continue Exploring
This Privacy Policy works alongside our Terms & Conditions and Responsible Gambling guide. Reading all three gives you a complete understanding of how eh88 operates and the protections in place for you.
18+ only — or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Please play responsibly.